march 9, 2026 WebMCP, what is it ?  WebMCP is a standardized protocol (proposed by engineers from Google and Microsoft to the W3C) that allows a web site to expose structured tools directly…

Microsoft confirms the effectiveness of the buttons Summarize with the AI We suspected. there had already been a few studies, but it is always interesting to have confirmation of one…

January 9, 2026, Updated : July 23, 2026 The 10 best GEO tools compared # Tool Best for AI engines tracked Starting price* Standout feature 1 Profound Enterprise, sizeable budget…

January 8, 2026 Google has released two news, unnoticed : an MCP for Chrome DevTools and a MCP Google Analytics. They add to the stack of servers MCP already available.  Once, it is…

January 30, 2026 Google has recently expressed via John Mueller (that I met in Zurich during a Search Central) and Danny Sullivan in the podcast, Google Search Central : according to them,…

march 4, 2026 I recently talked about tools that promise to measure the visibility on Google AI Mode, ‘VE Overviews and the LLM.I explained why I couldn’t see no urgency to…

Google Web Guide, what is it ?  Google Web Guide is a new view of the Google Search, which uses AI (Gemini) and the query fan out to reorganize the SERP in…