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On June 25, Google brought its Search Central Live to Paris for the very first time, the first-ever French edition, opened in French by Faten Dubary (Director, News Partnerships France-MEA) in front of 200+ people: press editors, media groups, SEOs and developers. Before I get to what actually stuck with me, let’s clear the elephant…
This year, I walked the floors of VivaTech. For context: the 2026 edition (the 10th) ran June 17–20 at Paris Expo Porte de Versailles, under a pretty on-the-nose theme: “Artificial Intelligence: impact, not illusion.” Quite a program when you make your living doing SEO and GEO. I went in with my SEO/GEO consultant glasses on 👀 :…
Honestly, at this point Google just can’t quit us SEO folks. After New York, Madrid, Dubai and Zurich, Search Central Live is rolling back into Paris. June 25, 2026. And yep, for the second time, I’ll be in the room. Real talk though: it’s not that Google loves us. It’s that we can’t help showing up…
December 11, 2025 Yesterday, I was at the Google Search Central Live in Zurich. Much has been said. So here is a recap ! PS : in the end, I’ll share the checklist SEO / GEO as given by Google. A Google core update to arrive before the end of 2025 Before we get into the details…