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Hier, j’étais au Google Search Central Live à Zurich. Beaucoup a été dit. Voici donc un recap ! PS : à la fin, je vous partage la checklist SEO / GEO telle que donnée par Google. Un Google core update arrive avant la fin 2025 Avant d’entrer dans les details de sa keynote : John nous a…
𝐑𝐞𝐭𝐨𝐮𝐫 𝐬𝐮𝐫 𝐥’𝐞́𝐯𝐞́𝐧𝐞𝐦𝐞𝐧𝐭 𝐆𝐨𝐨𝐠𝐥𝐞 𝐱 𝐄𝐬𝐤𝐢𝐦𝐨𝐳 : Good SEO is good GEO ! Ce que je retiens de événement : 1️⃣ La recherche générative progresse vite, mais dans le volume global des requêtes, elle reste encore marginale. Google reste le maître du jeu, avec près de 90 % de parts de marché mondiales. 2️⃣Même dans le…