The best Geo tool does not exist. GEO tools don’t measure the same thing, and they don’t even collect data in the same place. Start with Bing Webmaster Tools and Microsoft Clarity, free, only first-party citation sources from the market. Then add a single paid layer, chosen on the question you need to decide: otterly ($25 to $29) for a first tracking, Ziptie.dev ($69) to act on AI Overviews, qway (79 €) for engine coverage in France, authorities (Quote) for the Branded vs Unbranded and the Claude cover, Profound Enterprise for the actual demand of users.
This comparison stores the tools by Data source, not by note or by ranking. Cis the only criterion that explains why two tools give you two different numbers for the same brand, the same month. Prices and engine coverage recorded on the public tariff pages of the publishers on July 14, 2026. No commercial link, no linkAffiliation with the quoted publishers.
whatis thatA GEO tool and what exactly does it measure?
A GEO tool (Generative Engine Optimization) measures the presence ofA mark in the responses generated by the AI engines: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Copilot, Gemini, Claude. It does not give a position in a list of results, it gives a presence in a synthesized answer: quote, mention or recommendation. CIs a different measure from Rank Tracking, not a replacement.
Four families coexist on the market. lgap between them nis not functional, it is structural: they do not look in the same place, so they cannot say the same thing.
| Family | DWhere does the data come from | whatshe sees | whatShe will never see | Tools |
|---|---|---|---|---|
| 1. Retrieval First-Party | of theEngine infrastructure | The queries actually generated to fetch content, the actual quotes | Everything that happens at Google | Bing Webmaster Tools, Microsoft Clarity |
| 2. Scraping Dinterface | DA robot that simulates a user | What a real user sees, including the AI Overviews that APIs miss | what the anti-bot protections hide from him, overnight | Ziptie.dev, Authoritas, Otterly, Getmint, QWairy |
| 3. Rebuilt Prompt Base | Google search behavior (Keywords, people also ask) | Google surfaces, with a long history | The way people actually write to an AI | Ahrefs Brand Radar, SEMrush AI Visibility Toolkit |
| 4. Opt-in panel | real willing users | What people are really asking AIs, by region and by demography | Nothing, but cis reserved for thecompany | Profound (Prompt Volumes) |
| Bonus: Simulation | DA model that imagines | plausible hypotheses, useful for theEditorial ideation | reality. this nis not of the measure | Otterly Query Fan Out (Free) |
In other words: A tool that sells you “query fan-out” sells you a simulation or a rebuild. Jdetailed the actual mechanism in Query Fan Out, the technology behind AI Overviews and AI mode.
What are the best GEO tools in 2026?
| Tool | Family | engines | real price | what question he answers |
|---|---|---|---|---|
| Bing Webmaster Tools | 1. First Party | Copilot, Summaries AI Bing (and indirectly web grounding of ChatGPT) | Free | What real queries trigger my quotes, and what is my quote |
| Microsoft Clarity | 1. First Party | Idem | Free | What is my Share of Authority, and how do visitors come froman AI |
| otterly.ai | 2. Scraping + Simulation | 4 on the base (ChatGPT, AI Overviews, Perplexity, CoPilot). Gemini and AI mode in paid add-ons | From $25 to $29/month. Test 14 J without credit card | How to start a serious tracking with a tight budget |
| Ziptie.dev | 2. Scraping | 3: AI Overviews, ChatGPT, Perplexity | From $69/month (credits) | Am I in theai overview, and what to correct on which page |
| getmint | 2. Scraping | 3 to LEntry, 6 maximum | From €79 / month (3 engines). 239 € for Gemini | A French tool with integrated content generation |
| qway | 2. Scraping | 10 announced, including Mistral | From €79 / month. Pro at 199 € | The best engine cover at French prices |
| meteoria | 2. Scraping | ChatGPT, Perplexity, AI Overviews (announced) | unpublished | Followed by Persona and by product, Market France |
| authorities | 2. Scraping + API | 7: ChatGPT, Gemini, Perplexity, Claude, DeepSeek, AI Overviews, Bing AI/Copilot | on estimate | Share of marks against off-brand, multi-market, API to BigQuery |
| SEMrush AI Visibility Toolkit | 3. Rebuilt base | 3 to 4 depending on the source. To be checked in product | $99/month/domain, plus dAn SEO Suite at $139.95 | Put SEO and GEO in the same monthly report |
| Ahrefs Brand Radar | 3. Rebuilt base | 6: AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot. Claude’s step | 828 to $1,148/month In realistic configuration | Long History, Unrelated Mentions, Google Surfaces |
| profound | 4. Opt-in panel | 1 single (ChatGPT) at $99. 3 to $399. 10 or 11 in Enterprise | $99, then $399, then quote (the market brings in $3,000 and more) | What people are really asking AIs. Reserved for thecompany |
the facts that really decide a choice ofGEO TOOL
- Bing Webmaster Tools and Microsoft Clarity are Free and are the Only two first-party citation sources of the market, becauseNo paid toolHas access to theRetrieval D Infrastructurea motor.
- Otterly.ai starts at $25 to $29 per month and covers 4 motors on the base. Gemini and AI Mode are paid add-ons, not achievements.
- ZipTie.dev starts at $69 per month and covers 3 engines: AI Overviews, ChatGPT, Perplexity.
- QWairy and GetMint start at Same price of €79 per month. Qwairy announces 10 engines, including Mistral. GetMint covers 3 to lEntry, and invoice €239 to access Gemini.
- Authoritas covers 7 engines including Claude and offers the only separation Branded / Unbranded of the market, plus a SERP API that plugs into BigQuery. Price on estimate.
- Ahrefs Brand Radar covers 6 engines but NOT Claude, and costs $828 to $1,148 per month in realistic configuration.
- At $99, Profound does not follow whatone engine, chatgpt. its non-replicable asset, prompt volumes, is reserved for theEnterprise offer.
- The SEMRush AI Visibility Toolkit costs $99 per month and by domain, in addition toA SEMRush Suite charged $139.95.
- No tool on the market follows your real fan-out queries at Google. Google does not expose them.
For tool-by-tool review, with detailed features: Top 10 GEO tools to track your AI positioning (2026).
Ziptie.dev or Authoras: which one to choose?
Verdict: ZipTie.dev if you need to fix pages on AI Overviews with a budget of $69. Authoritas If you need to prove a share of off-brand voices, cover Claude, or plug the data into BigQuery.
compare them on the price nHas no meaning: they don’t answer the same question. Ziptie.dev is a Detection instrument At $69 per month, three engines, with recommendations attached to a specific URL. authoritas is a Measurement infrastructure On estimate, seven engines, with a SERP API that plugs into BigQuery and the only branded/unbranded separation from the market.
the risk common to both: They are based on scraping dinterface, and Google hardens its anti-bot protections. The methodology that makes them precise is exactly one that can get them dropped off overnight, without notice.
Complete analysis: Ziptie.dev vs Authoritas: which GEO tool to choose in 2026?
Profound or SEMRush AI Visibility Toolkit: What do you really pay for $99?
Verdict: At $99, these two tools are not comparable. At Profound, $99 buys one engine, chatgpt. At SEMRush, $99 buys an add-on per domain that presupposes an already paid SEO suite $139.95. the comparison that everyone makes opposes two identical prices which ndon’t buy the same thing.
Profound’s only non-replicable asset is Prompt Volumes, its opt-in panel data, the only one on the market to measure what people are really asking for AIs. it is reserved for theEnterprise offer. You can therefore pay Profound without ever touching what Profound makes.
to check before signing, at theone like at theOther: the bug dentities. If your brand name or da competitor is a common word, the data raised is polluted by mentions which nhave nothing to do with you. No publisher warns you. Test on your own prompts during thetest.
Profound, Otterly or Ahrefs Brand Radar: who really follows the query fan-out?
Verdict: none of the three. this nis not a product defect, cis a technical impossibility. Google Ndoes not expose fan-out queries generated internally by AI Overviews and LAI mode.
What everyone actually sells: otterly sells a simulation, and says it honestly, its query fan out being dFree Elsewhere. Ahrefs Brand Radar Sells rebuilt prompts from Google search behavior, so keywords, not prompts. profound Sells real panel demand, behind a wall Enterprise.
The only actual retrieval data accessible todaytoday is free: the Grounding Queries from Bing Webmaster Tools and Microsoft Clarity, cThat is to say the queries that the engine generates itself to fetch content before responding. Jhave documented thecomplete ecosystem in Microsoft Clarity and Bing Webmaster Tools, the only ecosystem that really documents your AI visibility, and lDashboard operation in Bing AI Performance, how to use data to rank on ChatGPT and Copilot.
Getmint, Qwairy or Meteoria: which French alternative to choose?
Verdict: Qwairy. Ten engines announced against threeAdmission to GetMint, at the same price of €79 per month. GetMint remains defensible on a single criterion: the generation of content integrated in the same tool. Meteoria does not publish its prices, which comes out ofan honest comparison as long as it isis not the case.
The real competitor of GetMint NSo is not meteoria. Cis qwairy, on the only criterion that is objectively compared with equal price: the engine cover, where thegap is one to three.
What you won’t read anywhere else: he nThere is no independent review of GetMint in French. The reference sheet is sponsored, and the best positioned ‘GetMint Review’ is hosted by GetMint. In addition, the network of 150,000 media partners put forward by theeditor is functionally from theSource injection : Know what you buy before signing.
How to choose your GEO tool according to your situation?
| your situation | whatyou need | Budget |
|---|---|---|
| You nhaven’t measured anything yet | Bing Webmaster Tools and Microsoft Clarity. Don’t pay anything as long as youhaven’t read your grounding queries | 0 € |
| tight budget, brand, first tracking | Otterly Lite. 14-day trial without credit card | About $29/month |
| focus google ai overviews, need dAct on the pages | Ziptie.dev. recommendations related tourl | From $69 / month |
| French market, SME or ETI, wide coverage | QWairy (10 engines). GetMint if you want embedded content generation | From €79 / month |
| You already pay SEMrush | AI Visibility Toolkit in add-on. Alone, it’s not worth its price | +99$/month |
| Multi-client agency, monthly reporting | Authoritas (Multi-markets, API) or Otterly Agency. Trade at the actual volume | Quote, or $189 to $489 |
| Team Data, Internal Dashboards, BigQuery | Authoritas. lAPI SERP is the product | Quotation |
| You must prove an off-brand voice share to a Comex | Authoritas. The Branded vs Unbranded is what makes the number defensible | Quotation |
| Want to know what people are actually asking for AIs? | Profound Enterprise (Prompt Volumes). nothing fromother does not answer | $3,000 or more |
| You want thelong history and unrelated mentions | Ahrefs Brand Radar, if the budget follows | 828 to $1,148/month |
| Claude is strategic for you | Authoritas or Profound Enterprise. Neither ZipTie nor Ahrefs Brand Radar cover it | Quotation |
What are the limits of GEO tools?
BecauseA comparison that does not list the limits is a catalog.
- Scraping may drop out without notice. Ziptie, Authoritas, Otterly, GetMint and QWairy simulate a user. The day a bot protection hardens, your curve Scollapses without your visibility moving done inch.
- the bug dentities pollutes the data. Common name mark, homonymy, generic product: LTool has mentions that are not yours, and does not tell you.
- a synthetic prompt nis not demand. Excluding opt-in panel, what thequery tool is a list of prompts that you or theeditor have written. this nis not what people type.
- the vocabulary of retrieval nis not that of your keywords. lSalt Agency analysis crossing Clarity grounding queries with keywords ahrefs data 2% exact matches and 80.5% grounding queries without any Ahrefs ranking data. No classic keyword tool traces this vocabulary.
- Microsoft data is sampled. Cis written in the AI Performance FAQ. Work on trends, never absolute values, and don’t build customer reporting to the quote.
- No tools replace a Rank Tracker. It measures something else: a presence in a response, not a position in a list. The two measures coexist, they do not replace.
The rule that applies to all profiles: never control a GEO program on a single source scraped. When your paying tool announces a collapse of your quotes, the only way to know if itis your visibility that drops or scrapers it that gets blocked, cis dHave a second source that does not scrape. It exists, it is free, and it is at Microsoft.
Jhad posed the problem as early as 2025 in Visibility on AI: Do tracking tools deceive us?. A year later, the first-party data exists. lexcuse no longer holds.
My GEO measurement workflow
what jInstalls on the sites that I am, in this order, even before talking about budget:
- The free base. Bing Webmaster Tools (AI Performance) and Microsoft Clarity (Quotes, Bot Analytics). Export of grounding queries, crossing with search console queries. The deviations are the signal: a page that ranks in Bing on a subject but nAppears on no grounding query nis not structured for retrieval.
- Intent playback. I prioritize Grounding Queries Commercial and Learn and Solve, which carry theBusiness intention. If the whole volume is informational, the problem is in the structuring of theoffer, not in notoriety.
- One paid layer. chosen on the question to be decided, never on the number of features. One more tool nadds no truth, it adds one more methodology.
- Two minimum sources, including one that does not scrape. Cis the only control that makes it possible to distinguish a real drop in visibility dA scraper block.
- content before thetool. No tools will make you quote. What makes you quote are self-supporting, dated, factual, extractable passages without loss of meaning. The rest is reporting. My Checklist Geo and LLM / AI 2026 Covers topic point by point.
methodology of this comparison
- engine prices and coverage recorded on the Public tariff pages Publishers on July 14, 2026.
- the motors indicated are those claimed by theeditor. When a data nis not published, cis written black on white.
- No commercial link, no linkAffiliate, no consideration with the publishers mentioned.
- The ranking is done by source of the data, not by note. A global note on tools that do not measure the same nIn no sense.
- This category changes every month. This page is dated so you know when to check it again.
The context to keep in mind: in this market, almost all of the French-speaking content that compares the GEO tools is written by the publishers themselves, or sponsored by them. Cis the only reason tobe on this page.
Frequently Asked Questions about Geo Tools
How to choose a GEO tool in 2026?
by the source of the data, not by the price or by the number of features. Four families exist: Retrieval First-Party (Free, Microsoft), Scraping DInterface, reconstructed prompt base, and Opt-In panel. Start with Microsoft’s free base, then add a paid layer depending on the question you need to slice and the engines you need to cover.
How much does a GEO tool cost?
From €0 (Bing Webmaster Tools, Microsoft Clarity) to over $3,000 per month (Profound Enterprise). The heart of the market is between $70 and $250 per month. Pay attention to the prices ofCall: $99, Profound only followsA single engine, and the SEMRush AI Visibility Toolkit assumes an already paid SEO suite $139.95.
Is there a free Geo tool?
Yes, and they are the best on their perimeter. Bing Webmaster Tools and Microsoft Clarity provide first-party citation data thatNo paid tool can match, becausenoneHas access to theRetrieval D Infrastructurea motor. Otterly also offers a suite ofFree tools (Query Fan Out, Simulation of Crawler IA, Audit Geo). And the Google Search Console now deploys a dedicated report to Generative Search.
Which GEO tool covers Claude?
Authoritas, and Profound on its Enterprise offering. Neither Ziptie.dev nor Ahrefs Brand Radar cover Claude. Cis often the criterion that decides a choice oftool the fastest.
Does a GEO tool replace Rank Tracking?
No, he measures something else. A Rank Tracker gives a position in a list of results. A GEO tool gives a presence in a synthesized response: quote, mention or recommendation. The two measures coexist. To start without a budget, Bing Webmaster Tools and Microsoft Clarity give the actual retrieval queries. For a first paid tracking, Otterly at around $29. For deep Google surfaces, ZipTie or Ahrefs Brand Radar depending on the budget.
Do you need a French Geo tool?
If your market is France, yes, on a specific point: a tool that questions the AIs in English with American prompts will not tell you anything about your real visibility. QWairy, GetMint and Meteoria meet this need. but the“French tool” argument is no longer enough to decide. Compare the engine cover, where thegap is one to three at equal price.
Which tool tracks query fan-out queries from Google?
None. Google Ndoes not expose fan-out queries generated internally by AI Overviews and LAI mode. What the tools sell under this name is either a simulation (Otterly), or a reconstruction from the Google search behavior (AHREFS Brand Radar), or the panel demand (Profound Enterprise). The only actual retrieval data available is that of the grounding queries of Bing Webmaster Tools and Microsoft Clarity.