Published on October 25, 2026. Prices and features checked on October 25, 2026 on the HubSpot, Profound and Semrush websites, and on October 23 for Ahrefs and Meteoria.
The short answer: HubSpot AEO is the cheapest ($50 per month, 25 prompts, 3 engines) and mostly makes sense if HubSpot is your CRM. Semrush AI Visibility Toolkit ($99 per month) serves teams already on Semrush. Profound targets enterprises, on quote. Ahrefs Brand Radar and Meteoria track more engines with a public price.
HubSpot entered the AI tracking market with an AEO (Answer Engine Optimization) tool in beta. Since then, the same queries keep showing up in my Search Console: HubSpot AEO against Profound, Semrush, Ahrefs or Meteoria. This page answers the five match-ups at once, with the same 14-point grid as my top 10 GEO tools.
HubSpot AEO, Profound, Semrush, Ahrefs and Meteoria compared: prices, AI engines and prompts (October 2026)
| Tool | Entry price | Tracked prompts | AI engines | Trial | API or MCP | Score /14 |
|---|---|---|---|---|---|---|
| HubSpot AEO (beta) | $50/month (€49 in France) | 25 | ChatGPT, Gemini, Perplexity | Free trial, no card | Not listed | 6/14 |
| Semrush AI Visibility Toolkit | $99/month (or SEO + AI Search plan at €190) | 25 (50 in the €190 plan) | AI Mode and ChatGPT named for tracking | No trial on the toolkit | MCP in the SEO + AI Search plan | 10/14 |
| Profound | On quote (7-day trial) | 50 per day in the trial, custom after | 3 in the trial, up to 9 on Enterprise | 7 days free | API on Enterprise | 5/14 |
| Ahrefs Brand Radar | €119/month (Lite) | 150 in Lite | 6 platforms | Free AI tools | API and MCP from Lite | 10/14 |
| Meteoria | €75/month | 25 per day | 3 out of 7, your choice | Free trial | API on Enterprise | 9/14 |
The grid scores what a reader can buy and test alone: engines, price, trial, data access, help to act, French market and maturity, 0 to 2 points each. It does not score data quality. HubSpot AEO loses points because it is in beta, tracks 3 engines and lists no API or advanced export.
HubSpot AEO: what $50 per month gets you (beta, 25 prompts, 3 engines)
HubSpot AEO tracks your brand on ChatGPT, Gemini and Perplexity. The visibility score updates daily. The tool suggests prompts based on your company, competitors and industry, then shows share of voice, cited domains and pages, and recommendations: create a page, fix a technical gap, publish a video or reach out to a third-party site.
Pricing is simple: $50 per month on the US page, €49 on the French page, for 25 prompts, with more prompts available to buy. The trial covers the same 25 prompts and the same 3 engines, no credit card. One instance covers one brand, and you do not need HubSpot’s CMS. What sets it apart, according to HubSpot itself: recommendations draw on your contacts, campaigns and content in the CRM and Marketing Hub.
Do not confuse HubSpot AEO with the free AEO Grader. The Grader gives a one-time snapshot of your brand on ChatGPT, Perplexity and Gemini. According to HubSpot’s FAQ, ChatGPT and Gemini answer from training data there, Perplexity from live search. A good starting point, not tracking.
Profound vs HubSpot AEO: enterprise platform vs a $50 CRM add-on
Profound offers a 7-day free trial (50 prompts per day on ChatGPT, Gemini and Google AI Overviews), then an Enterprise plan on quote. Enterprise can track up to 9 engines: ChatGPT, Perplexity, AI Mode, Gemini, Copilot, DeepSeek, Claude, AI Overviews and Exa Search. It adds CSV and JSON exports, API, full history, SSO and SOC 2. Agent Analytics, which measures AI bot traffic through Cloudflare, Akamai, Fastly, Vercel or WordPress, is in both plans.
| Criterion | Profound | HubSpot AEO |
|---|---|---|
| Price | On quote | $50/month |
| Engines | 3 in the trial, up to 9 on Enterprise | 3 |
| Demand data | Prompt Volumes | Suggested prompts |
| AI bot traffic | Agent Analytics | No |
| CRM link | No | Yes, HubSpot CRM and Marketing Hub |
| Security | SSO/SAML, SOC 2 | Standard HubSpot |
| Funding | $180M Series D (CMSWire, 09/15/2026) | HubSpot, listed company |
My take: if you are torn between the two, you have not set your budget yet. Under €500 per month, Profound is not an option. Above a few thousand euros, HubSpot AEO will be too short on engines and data. For Profound against the other on-quote offer on the market, read Profound vs GetMint.
Semrush AI Visibility Toolkit vs HubSpot AEO: 25 prompts each, two ecosystems
According to Semrush’s knowledge base, checked on October 25, 2026, the AI Visibility Toolkit costs $99 per month, with no free trial. It includes 1 project, 1 domain for brand analysis, 25 tracked prompts, 300 daily queries in AI analysis reports, 1,000 in prompt research, an AI audit of 100 pages and 10 CSV exports per day. Prompt tracking names Google AI Mode and ChatGPT.
On the French pricing page, Semrush also sells an “SEO + AI Search” plan: €190 per month for Starter (€158.40 billed annually), with 50 prompts tracked per day and MCP access. It is often the better deal if you do not have a Semrush subscription yet.
| Criterion | Semrush AI Visibility Toolkit | HubSpot AEO |
|---|---|---|
| Price | $99/month | $50/month |
| Tracked prompts | 25 | 25 |
| Prompt research | Yes, 1,000 queries per day | Suggested prompts |
| AI technical audit | Yes, 100 pages | Technical recommendations |
| Trial | No | Yes, no card |
| For whom | SEO teams already on Semrush | Marketing teams on HubSpot |
The difference is less about features than about where you work. Semrush puts SEO and GEO in the same report, HubSpot ties AI visibility to your leads. Paying for one without using its main platform does not make much sense.
Ahrefs Brand Radar vs HubSpot AEO: 6 AI platforms and 496 million prompts
Ahrefs now includes AI prompt tracking in its plans: 150 prompts in Lite at €119 per month, 300 in Standard, 600 in Advanced. Brand Radar AI, sold separately from €179 per month, queries a database of 496M+ prompts across 6 platforms: Google, ChatGPT, Gemini, Perplexity, Copilot and Claude. API and MCP are included from Lite.
Against HubSpot AEO, Ahrefs tracks 6 times more prompts at entry level and twice as many platforms. HubSpot keeps the edge on price and the CRM link. For an SEO team, Ahrefs; for a marketing team with no SEO tool, HubSpot.
Meteoria vs HubSpot, Semrush and Ahrefs: the French option at €75 per month
Meteoria was founded in Paris and its interface is in French. Starter at €75 per month tracks 25 prompts per day on 3 engines of your choice out of 7 (ChatGPT, Perplexity, AI Overviews, Gemini, Grok, AI Mode, Copilot), with unlimited seats, countries, projects and brands. AI-friendly content comes with Pro at €175, AI log analysis with Advanced at €420.
| Match-up | Meteoria’s edge | The other tool’s edge |
|---|---|---|
| Meteoria vs HubSpot AEO | Engine choice, unlimited countries, French team | Price ($50), HubSpot CRM link |
| Meteoria vs Semrush | Dedicated GEO tool, cheaper than the SEO + AI Search plan | SEO data in one place, MCP, prompt research |
| Meteoria vs Ahrefs | Entry price, team in France | 6 platforms, 496M prompt database, API from Lite |
For Meteoria against the other French tool, GetMint, read my GetMint vs Meteoria comparison.
My test of Semrush’s AI Search view, and what I have not tested yet
I used Semrush’s AI Search view on a media domain, forbes.fr. One screen shows mentions and cited pages per engine: in this example, ChatGPT weighs the most in mentions, AI Mode in cited pages. That is Semrush’s strength: everything is already tied to the domain’s SEO data.
I have not tested HubSpot AEO or Profound on my own prompts yet. This page compares public offers, not the quality of the collected answers. That is the main limit of this comparison, and I will update it once I have run the same prompts in each tool.
HubSpot, Semrush, Ahrefs, Profound or Meteoria: which tool for your stack
| Your situation | My pick | Why |
|---|---|---|
| Marketing on HubSpot, small budget | HubSpot AEO | $50, recommendations tied to the CRM |
| SEO team on Semrush | Semrush AI Visibility Toolkit or SEO + AI Search plan | No extra tool, MCP in the plan |
| SEO team on Ahrefs | Ahrefs Brand Radar | 150 prompts from Lite, 6 platforms, API and MCP |
| European brand, several countries | Meteoria | Unlimited countries, French team |
| Enterprise, security requirements | Profound | 9 engines, SSO, SOC 2 |
| No SEO tool or CRM | A dedicated GEO tool | Qwairy, Otterly or ZipTie depending on budget, see my top 10 GEO tools |
In every case, start with free, real data: the Search Console generative AI report and the AI Performance report in Bing Webmaster Tools. My guide to choosing a GEO tool explains where to start.
HubSpot AEO vs Profound vs Semrush FAQ
HubSpot AEO or Semrush AI Visibility Toolkit: which one should you choose?
HubSpot AEO if your marketing runs on HubSpot: $50 per month for 25 prompts on ChatGPT, Gemini and Perplexity. Semrush AI Visibility Toolkit if you already work in Semrush: $99 per month for 25 tracked prompts, plus prompt research and an AI site audit.
HubSpot AEO or Profound?
They are not in the same category. HubSpot AEO is a beta tool at $50 per month for one brand, Profound an enterprise platform on quote, with up to 9 engines, SSO and SOC 2.
Do you need HubSpot’s CMS to use HubSpot AEO?
No. According to HubSpot’s FAQ, the tool tracks your brand in AI answers wherever your site is hosted. One instance covers one brand, at $50 per month each.
Ahrefs Brand Radar or HubSpot AEO?
Ahrefs to cover more engines (6 platforms listed) and analyze a database of 496M+ prompts, from €119 per month with 150 tracked prompts. HubSpot AEO for small-scale tracking tied to the CRM, at less than half the price.
Meteoria or HubSpot AEO for a European brand?
Meteoria: 3 engines of your choice out of 7, unlimited countries and seats, from €75 per month, with a French team. HubSpot AEO is simpler and cheaper, but tracks 3 fixed engines and relies on the HubSpot ecosystem for its recommendations.
Why I compared HubSpot AEO, Profound and Semrush myself
I am Aslane SAMAI, an independent SEO and GEO consultant. None of the vendors mentioned pays me, there are no affiliate links on this page, and the same 14-point grid applies to all of them. These offers change every month and HubSpot AEO is still in beta: check prices before you buy. Spotted a mistake? Write to me via the Ping-moi page, I will fix it and date the correction.
Sources for the HubSpot AEO, Profound, Semrush, Ahrefs and Meteoria comparison
- HubSpot, AEO product page and FAQ (price, engines, trial, AEO Grader), checked on 10/25/2026; French AEO page captured on 10/23/2026.
- Semrush, Knowledge Base, AI Visibility Toolkit article (price, contents, trial), checked and captured on 10/25/2026; Prices page captured on 10/23/2026.
- Profound, Pricing page (trial, Enterprise, engines, Agent Analytics, Prompt Volumes), checked on 10/25/2026, captured on 10/23/2026. CMSWire, September 15, 2026.
- Ahrefs, Pricing page, captured on 10/23/2026.
- Meteoria, price grid, checked on 10/25/2026, captured on 10/23/2026.
- My test of Semrush’s AI Search view on forbes.fr.
- Scoring grid: 7 criteria from 0 to 2, detailed in my top 10 GEO tools.
All our GEO tool comparisons
- Best GEO tools in 2026: top 10 free and paid, scored out of 14
- GetMint vs Meteoria (and Profound vs GetMint)
- Profound vs Semrush AI Visibility Toolkit (with HubSpot AEO and Rankscale)
- Profound vs Otterly vs Ahrefs Brand Radar
- Alternatives to GetMint: Qwairy, Meteoria and others
- ZipTie.dev vs Authoritas
- Which GEO tool to choose: the decision guide
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