Category: Blog
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Multimodal Geo Audit with Gemini-Embedding-2
Classic SEO (TF-IDF, keywords) is not suitable for RAG systems. LLMS do not deal with lexical chains but Vector representations. The main criterion is the Semantic similarity between a query and content. Tools…
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Bing AI Performance : how to exploit the data for ranker on ChatGPT, Copilot and other LLM
On February 10, 2026, Microsoft marked a major turning point for the SEO/ GEO by launching the dashboard HAVE Performance in Bing Webmaster Tools. For the first time, a search engine provides…
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WebMCP : what is this new standard SEO/GEO for visibility in the LLM ?
march 9, 2026 WebMCP, what is it ? WebMCP is a standardized protocol (proposed by engineers from Google and Microsoft to the W3C) that allows a web site to expose structured tools directly…
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Recommendation Poisoning (summarise with ai ): the blackhat GEO confirmed by microsoft
Microsoft confirms the effectiveness of the buttons Summarize with the AI We suspected. there had already been a few studies, but it is always interesting to have confirmation of one…
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Best GEO tools 2026: top 10 free and paid (comparison)
Published on 4 March 2026, updated on 23 October 2026: prices, engines, founders and funding checked again on the official websites. The short answer: the best GEO tool depends on…
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MCP Chrome DevTools & MCP Google Analytics : essential for GEO and LLMs
January 8, 2026 Google has released two news, unnoticed : an MCP for Chrome DevTools and a MCP Google Analytics. They add to the stack of servers MCP already available. Once, it is…
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Is Chunking a technique to optimize SEO and GEO ?
January 30, 2026 Google has recently expressed via John Mueller (that I met in Zurich during a Search Central) and Danny Sullivan in the podcast, Google Search Central : according to them,…
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Visibility on AI (Google mode AI, AI overviews, LLM) : the tools are lying to us ?
march 4, 2026 I recently talked about tools that promise to measure the visibility on Google AI Mode, ‘VE Overviews and the LLM.I explained why I couldn’t see no urgency to…
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Google Web Guide : The AI that rearranges the SERP
Google Web Guide, what is it ? Google Web Guide is a new view of the Google Search, which uses AI (Gemini) and the query fan out to reorganize the SERP in…
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AI Mode tracking: how to track your position in Google AI Mode and AI Overviews
December 27, 2025 This comparison is part of our GEO tools series: see the top 10 GEO tools (free and paid) and the guide to choosing a GEO tool. Google…