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Google Search Central Live Paris: what to expect on June 25
Honestly, at this point Google just can’t quit us SEO folks. After New York, Madrid, Dubai and Zurich, Search Central Live is rolling back into Paris. June 25, 2026. And yep,…
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Google’s Geo checklist: how to optimize your site for AI agents ?
Addy Osmani, developer at Google, recently shared a Checklist on optimization for AI agents. Addy isn’t talking about visibility on LLMS per se. Rather, he evokes an optimization logic for…
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Multimodal Geo Audit with Gemini-Embedding-2
Classic SEO (TF-IDF, keywords) is not suitable for RAG systems. LLMS do not deal with lexical chains but Vector representations. The main criterion is the Semantic similarity between a query and content. Tools…
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Bing AI Performance : how to exploit the data for ranker on ChatGPT, Copilot and other LLM
On February 10, 2026, Microsoft marked a major turning point for the SEO/ GEO by launching the dashboard HAVE Performance in Bing Webmaster Tools. For the first time, a search engine provides…
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WebMCP : what is this new standard SEO/GEO for visibility in the LLM ?
march 9, 2026 WebMCP, what is it ? WebMCP is a standardized protocol (proposed by engineers from Google and Microsoft to the W3C) that allows a web site to expose structured tools directly…
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Recommendation Poisoning (summarise with ai ): the blackhat GEO confirmed by microsoft
Microsoft confirms the effectiveness of the buttons Summarize with the AI We suspected. there had already been a few studies, but it is always interesting to have confirmation of one…
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