Google AI Overviews : When the king of the web flickers 2023. One year, when Google held its breath. A first in its history.  ChatGPT arises the end of 2022…

In the previous article, we saw how Google went from a state of internal alert to the arrival of the Bard, then Gemini, before offering a first glimpse of its…

Google AI Overviews : What impact on the visibility SEO. The Google AI Overviews reduce the visibility of websites in search results. This is not an opinion, it is a…

I recently participated in a event Google in Paris, focused on the Global Search, and here is what I remember. Spoiler : SEO + GEO = combo winner. The research is…

Google currently offers two experiments for AI : Google AI Overviews and Google AI Mode. They are certainly not available in France, but there is nothingimpossible to know for well…

Good GEO IS GOOD for SEO Good GEO is good SEO. This is not me saying it, but Danny Sullivan, a spokesman for Google. For those who don’t know, GEO means Generative Engine…

Query Fan Out, what is it ? The “query fan out” is a process by which an artificial intelligence or a search engine breaks down an initial request, often complex…

RRF : Reciprocal Ranking Fusion, what is it ? The Reciprocal Ranking Fusion (RRF) is a method of algorithmic used by ChatGPT and other language models to merge multiple lists of…

Before you start, here is my recap of the Google Search Central Zurich If you’re dragging a little in the SEO, surely you know some of the most emblematic figures.…

Yesterday, Iwas at the Google Search Central Live in Zurich. Much has been said. So here is a recap !  PS : in the end, I’ll share the checklist SEO /…