On February 10, 2026, Microsoft marked a major turning point for the SEO/ GEO by launching the dashboard HAVE Performance in Bing Webmaster Tools. For the first time, a search engine provides…

march 9, 2026 WebMCP, what is it ?  WebMCP is a standardized protocol (proposed by engineers from Google and Microsoft to the W3C) that allows a web site to expose structured tools directly…

Microsoft confirms the effectiveness of the buttons Summarize with the AI We suspected. there had already been a few studies, but it is always interesting to have confirmation of one…

January 9, 2026 With the arrival of Google AI Overviews, the Mode IA, and llm, the concept of ‘Position 1’ is dead. Today, the battle is played more on the links blue. It…

January 8, 2026 Google has released two news, unnoticed : an MCP for Chrome DevTools and a MCP Google Analytics. They add to the stack of servers MCP already available.  Once, it is…

January 30, 2026 Google has recently expressed via John Mueller (that I met in Zurich during a Search Central) and Danny Sullivan in the podcast, Google Search Central : according to them,…

march 4, 2026 I recently talked about tools that promise to measure the visibility on Google AI Mode, ‘VE Overviews and the LLM.I explained why I couldn’t see no urgency to…

Google Web Guide, what is it ?  Google Web Guide is a new view of the Google Search, which uses AI (Gemini) and the query fan out to reorganize the SERP in…

December 27, 2025 Google AI Mode, what is it ? AI Mode. This is the new experience conversational and multimodal Google. It comes in addition to HAVE Overviews and the Web Guide, but…

February 3, 2026 Query Fan Out, what is it ?  The “query fan out” is a process by which an artificial intelligence gold search engine breaks down an initial request,…