Good GEO IS GOOD for SEO Good GEO is good SEO. This is not me saying it, but Danny Sullivan, a spokesman for Google. For those who don’t know, GEO means Generative Engine…

Query Fan Out, what is it ? The “query fan out” is a process by which an artificial intelligence or a search engine breaks down an initial request, often complex…

RRF : Reciprocal Ranking Fusion, what is it ? The Reciprocal Ranking Fusion (RRF) is a method of algorithmic used by ChatGPT and other language models to merge multiple lists of…

Before you start, here is my recap of the Google Search Central Zurich If you’re dragging a little in the SEO, surely you know some of the most emblematic figures.…

Yesterday, Iwas at the Google Search Central Live in Zurich. Much has been said. So here is a recap !  PS : in the end, I’ll share the checklist SEO /…

Google Web Guide, cis what ? Google Web Guide is a new view of the Google Search, which uses AI (Gemini) and the query fan out to reorganize the SERP…

Google AI Mode, what is it ? AI Mode. This is the new experience conversational and multimodal Google. She just sto add to the AI Overviews and the Web Guide,…

I recently talked about tools that promise to measure the visibility on Google AI Mode, ‘VE Overviews and the LLM. I explained why I couldn’t see no urgency to subscribe…

Google has released two news, unnoticed : an MCP for Chrome DevTools and a MCP Google Analytics. They add up to the stack of servers MCP already available. Once, it is an accident…

With the arrival of Google AI Overviews, the Mode IA, and llm, the concept of ‘Position 1’ is dead. Today, the battle is played more on the links blue. It is played…