I recently participated in a event Google in Paris, focused on the Global Search, and here is what I remember. Spoiler : SEO + GEO = combo winner.
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The research is generative-progressing… but gently
Yes, it moves quickly. Yes, it is awesome.
But in the overall volume of requests, it is still marginal.
Google remains the undisputed master of the game, with almost 90 % share of the global market.
Even in the AI, Google keeps the hand
AI mode, ‘VE Overviews, Gemini… Google is extending its tentacles everywhere. Gemini X Siri, we see you 👀.
In short, even in the face of the other, Google is always in the best position to understand the intention and organize the chaos generative.
The search is no longer linear or single-channel
People no longer seek only on Google : they explore on TikTok, compare on YouTube, validate on Reddit, and buy on Google.
The content should therefore cover the whole journey, not just the main query.
Fan query out : think in the course overall
Today, a good content is not limited to the answer to the main question.
He anticipates, expands and covers all the sub-queries that a real person could ask.
In the clear : believe “fan query out” when we write !
Google AI Overviews will soon arrive in France
This is the time to adjust their strategies : Schema, FAQS, chunking, E-E-A-T…
In other words : Good SEO is good GEO !
The Sandbox : for the skeptics and the curious
For SEO that still doubt the famous sandbox Google… good news : there is.
I even saw a room called The Sandbox. , yeah, Yeah. With a small smile, one could almost believe that it is a club secret where the algorithms come together to decide the fate of our pages.
For the uninitiated : the sandbox, this is when some of the pages or sites are temporarily “selected” before you can perform well in the results.
In short, living proof in front of your eyes : the sandbox exists. And no, this is not a myth… or is it a myth very well organized.
The headquarters of Google Paris : chic, but cozy
Finally, it is impossible not to mention the Google’s headquarters in Paris.
It is beautiful, chic, luminous… a feast for the eyes.
But honestly, a little small for the juggernaut that is Google.
We feel the neat design, the light, the comfort… but it lacks a bit of room to run freely between the open spaces SEO.
Waiting to see the headquarters of Google Zurich during the search central !
Conclusion
Global Search, ‘VE Overviews, course, multi-platform, GEO…
The event reminds us of a simple thing : SEO is no longer linear, it is global and strategic.
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