Google AI Overviews

Google AI Overviews : what is it ?

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Google AIO : what is it exactly ?

The term “Google AIO” means ‘VE Overviews, the new way that Google to rethink the research of a sudden artificial intelligence.  

To make it simple, Google AIO or Google HAVE Overviews is the new SERPS (results page) generated by theartificial intelligence of Google which is Gemini. 

Google to start working on this technology for a few years now. Following theappearance of ChatGPT and the launch of Google Bard, the first AI Google. 

At thetime, it was called EMS (Search Generative Experience), an experimental feature tested in the Search Labs. Since then, it became ‘VE Overviews. 

At the time I write these lines, Google AI Overviews is available in the United States, the United Kingdom, and in some european countries.But not in France.

Here is an overview of the technology. Shared by Google at their conference I O 2024

Usefulness of Google AI Overviews

The idea behind Google AI Overviews, it is simple : you ask a question. Google gives you a response summed up and condensed. 

No more need to scroll ten links in blue : you have direct what you have been looking for.

If Google does it, it’s not fair to you to save you time. It is also and especially to keep the hand on the search.

Because since 2023, there was one thing that made pinball Google : ChatGPT. And in his wheel, Perplexity, Claude, and all other.

I say freaking out, huh. ‘t lose. Because what’s true… these tools scratch is barely 1% of the market share in the search.

ChatGPT, yet very well known, hasn’t even passed the bar of 1%.

So no, they don’t take Google speed. Not yet. But Google expects all the same.

So rather than suffer… Google integrates itself the AI in its results page.

google-vs-chatgpt markets

When does Google HAVE Overviews appears ?

‘VE Overviews are not activated each time you search. They are more triggered for the query information(or theuser is seeking information).

The Google AI Overviews appear (for the moment), especially on the queries formulated as questions or with keywords are long and accurate (the famous long-tail keywords).

A study conducted by Botify on the factors that trigger the responses Google AI Overviews has found that : 

  • The key words has been thesubject of less than 1,000 monthly searches have sparked glimpses ofAI in 55% of cases.
  • The keywords long tail (5 words or more) have generated insights HAVE in 73.6 % of cases.
  • Queries with intention informative to have triggered the function in 58.7% of cases. Vs. 19.4 % in the case of research with commercial intent. 

Doing SEO for theera of Google AI Overviews

I’m not going to talk about the visibility was theera of the answers Google AI Overviews, Ihave another article that talks about theimpact of responses Google AIO traffic. 

For SEO theera of the answers AIO, Google insists in the meets thatit multiplies with the experts in seo and content creators thattheyhave nothing to do to appear on the new SERP-generated by artificial intelligence. 

But…. Because there’s always a But with Google. We mustadapt. 

Ina last Creator Summit (the Summit of the Creators), Washington , Google through theresearch team incorporated Danny Sullivan, Paul Haahr and HJ Kim has put the points on the I. 

Tomiko, a blogger who has participated in the summit, has lost 98% of its traffic, according to his statements. She left with an observation :

It was time tooptimize its content for save the time of its readers.

The message from Google is therefore clear : finish the talk. Finished the content long for nothing. Place theefficiency. And quality. 

She said 

I came away realizing that I was still writing for Google, not for my readers. And it made me a slap in the face, because I thought I’d do well.”

Google for its part, has acknowledged during the summit, they had ‘unintentionally’ encouraged the content feature-stuffed with key words for years.”

Tomiko continues by saying : 

Today, they want to get back to the basics : useful content, and clear thought to the user.”

Finished the keywords are balanced to select a check box, or the paragraphs of filler to achieve a number of words. Google is now smart enough to know if the user is satisfied or not.”

Tell your story but be intentional. And go straight to the point.”

In 2025, the clarity and usefulness outweigh the nostalgia.”

I leave you with thearticle of Timoko or she explains in detail the changes in SEO that I’ve shared. Good read…